As a creative, it's easy to fall into the trap of feeling like you need to constantly (and instantly) produce content and be present on social media in order to stay relevant and maintain your brand. However, in the age of instant gratification and constant stimulation, it's important to take a step back and remind ourselves that being rushed isn't always the best approach.
Social media can be both a blessing and a curse for creatives. On the one hand, it provides a platform to share your work, your ideas and connect with others in your industry. On the other hand, it can (and oftentimes does) create a sense of pressure to constantly produce content and keep up with the fast-paced nature of the intrusive online world.
While it's true that sometimes the early bird gets the worm, it's also important to remember that the second mouse gets the cheese. In other words, taking your time to create something truly unique and thoughtful can often lead to greater success in the long run, rather than rushing to post something just for the sake of staying active on social media. Especially if that rush causes you to show up “half-assed” without all of your i’s dotted and your t’s crossed. Don’t be in such a rush to show up that you forget to handle the things that will keep you distinguished.
It's also important to consider the toll that being rushed can take on your mental health and overall well-being. When you're constantly pushing yourself to create, out-do, compete and share content, it can be easy to lose sight of why you started creating in the first place. It's important to prioritize self-care and take the time to recharge and refocus when needed.
At the end of the day, the question to ask yourself is this: if your existence is being diminished and your brand is suffering, because you are in such a hurry to post, share, relate and create, is it all worth it? The answer is likely no. Taking the time to create meaningful content that truly represents your brand and your values will ultimately lead to greater success and fulfillment in your creative endeavors. So don't be afraid to slow down, take a breath, keep some things sacred and let your creativity flow at its own pace.